Facebook now shows some users up to seven ads on one page — an increase from the former maximum six. Adding more ads to the same page could reduce clickthrough rates because it increases competition and pushes ads down to parts of the page that users might not see, but it could increase revenue for the social network. Advertisers might be concerned that as Facebook increases the amount of information it includes on fan pages, fewer ads can be seen without scrolling. When some fan pages are viewed in smaller browser windows, none of Facebook’s display ads are visible at all. Timeline pages typically have fewer ads
Read the original:
Facebook tests 7 ads on single page
